Donni wanted the brand to be accessible to everyone. The pigments are bold and bright; the shimmers and glitters are ultra-reflective.
Along with being versatile, I love that the liners have lasting power. Allure commerce editor Sarah Han wearing Chromaddiction Matte.
inquiries when wearing it is the Mouth Cloud Lip Cream in Magic Brownie. However, after I placed it onto my lash line, my excitement faded as the shade was barely noticeable, even when I extended it out to draw a wing. (Through the angled wand applicator makes it easy to apply all over, Inoticed that my fingers were the best tools.)
It took a couple of tries for me tohold it in the right position so it wouldn't move around with my liner. The best part?
2022 E! "We had one in every actor bag," she says.
The sharp, pointed edges are perfect for those moments when youdesire a dramatic wing or feel like creatinggraphic lines.
has affiliate relationships, so we may get a commission if you purchase something through our links. Whether I applied a purple-colored eye paint or threw on ahot pink lip, thesewere small enough changes thatmade me feelexcited about getting dressed up. They are such a unique formula, somehow a glitter, shimmer, and metallic rolled into one. Sorry, your blog cannot share posts by email. 37,739, This story has been shared 25,511 times. In contrast, the shorteredgeswill help you draw a subtle wing. And that's intentional: Its website offers merchandise and collectibles inspired by the projects they've partnered on, and last year it was reported that they would launch a beauty division under Rules Beauty LLC. In the past few years,the minimalist no-makeup trend has taken over, with celebrities and influencers opting for the less is more approach. 11,096, 2022 NYP Holdings, Inc. All Rights Reserved Ad Choices, I Tried Euphoria Makeup Artist Donni Davys Glittery New Line Half Magic Beauty, Jennifer Lawrence Wore the Most Chill Version of a Corset Dress in New York City, 55 Mystery Movies That Will Keep You Guessing Until the Very End, Selena Gomez Wore a Sheer Versace Gown and a Wedding Dress to Celebrate 30. 
Oneinteresting feature is that the product has a cool, gel-like texture that feels nice and airy around the delicate eye area. "The makeup transcends the show. Another positive? However,that all changed with Euphoria. Davy is introducing me to her new baby. Highly pigmented liquid shadows were a must for Davy on set, so of course she created her own (though she wouldn't confirm what products were used on each character on season two, I would bet money that these were heavily featured in Kat's looks). The Emmy winner spent the last three years developing Half Magic, and even used the products on the Euphoria cast during Season 2. 25,511, This story has been shared 21,524 times. 2022 Cond Nast. It pains me to have to write this, but the Chromeaddiction ShimmerEyeshadows didn't work out for me. Both shades also look stunning on the eyes., Davy wanted to create a mist that would save the day when you've overpowdered or your makeup is feeling cakey without creating a sticky mess, and Dew Lock delivers. ", Entering the beauty world is a first for A24, which has found itself teetering into lifestyle brand territory versus just an entertainment company. On another occasion,I applied the product to my lidsas an eyeshadow, but it slowly separated and got patchyin my crease area by the end of the day. My eyes shined as bright as a disco ball anddazzled even in the dark. It doesn't dry down completely but still stays put, even under a mask, and has a pretty, blurred, velvet finish. Read on for my honest review of the line., What is a Euphoria-inspired makeup line without gemstones? And to encourage creativity, Half Magic will launch with three tools to help execute your most vivid beauty fantasies, including Adornment Tweezers for the gems, which come in their own carrying case neon yellow, the brand's signature shade and includes blunt ends so they're safe to use around the eye area. The fine-grained, multidimensional pearls include flecks of turquoise and purples which catch light in every direction and come in four corresponding shades to the mattes. The shape mimics the Half Magic logo: a four-point star with both long and short ends, allowing you to trace the perfect sharp "Maddy" wing or a shorter, cuter "Lexi" flick. And fret not if the tool gets messy. 21,524, This story has been shared 15,858 times. But beyond that, I keep things pretty simple. For the mattes we have Burn It Down, a bright warm red, We Are Aliens, a green somewhere between lime and grass, Wild Caught, a salmon pink, and Sky Juice, the perfect bright periwinkle. The product I think most people are going to obsess over and perhaps I'm biased because I went through this product like water and fielded countless "What is that lip color?" euphoria
They're lightweight and super-finely milled, gliding right onto the skin with no bunching or chunkiness. I don't mindthe fade because even though the whipped texture is no longer there, my lips are still drenched in color. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to email this to a friend (Opens in new window). Season 2 challenged me to incorporate a little more subtlety and minimalism into the makeup, while still creating looks that would be visually communicative of the characters emotional states of mind., She cites Cassies chaotically changing makeup from last season as a favorite, because her looks portrayed how she was feeling emotionally.. Allure beauty and wellness editor Taylore Glynn wearing Chromaddiction and Light Trap Duochrome Glow Powder.
It was a fun combo Donni shared on Instagram thatwascutebut not too crazyto wear outside of the house. It looks a little more like a classic brown on me, which I love, but I've seen it look more rosy or nude on others. Group shot of Chromaddiction in matte and shimmer shades. All in all, once you figure out the kinks, it'swell, pure magic! Privacy Notice
"I'm thinking about people who want to wear makeup who might be intimidated by bright colors, but who want to dabble," the makeup artist told Stylecaster. One dangerous scene made her question everything. The show's lead makeup artist breaks it all down., Sydney Sweeney Thought She Was Being Killed Off on.
Zendaya Says She Needed Tom Hollands Support and Love While Filming. All rights reserved. Here's the main thing to keep in mind: The Chromeaddiction Matte Eye Paints areattention-grabbers and not for the faint of heart. Today, May 17, the show's head of makeup, Donni Davy, is finally releasing her own line, Half Magic Beauty. It's affordable, easy to use, and gorgeously packaged.
While I wasn't quite as fast as her, when I practiced on my own later, it was extremely easy to precisely apply the gems with the tweezers, even under my lower lashes. The actor discovered she scored double nominations in a look we've all worn time and time again. Glamour may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. Half Magic Beauty was designed with fantasy and functionality in mind, as it features acollection of daring matte shadows, dazzling glitter paints anddreamylip creams. Mouth Cloud has that whipped-mousse texture, so while it's technically a liquid lipstick, it doesn't have that horrible dry, tight feeling.
There are two shades of Mouth Cloud including a vibrant purple (Angel Rave), but Magic Brownie is gunning for icon status la Pillow Talk and Spice. We've received your submission. I wanted to inspire joy and creativity from the outer packaging, the inner packaging, the colors, Davy previously told Glamour. The brand will launch May 17 with products ranging from a $10 tool to $26 kit, boasting a curated but substantial offering like eye paint, double-ended lip liners, highlighters, setting spray, and Face Gems an array of tiny rhinestones specifically molded to suit Davy's vision. At first glance, it looks like a deep '90s brown. Face chart created exclusively for Allure by Euphoria makeup head Donni Davy. It was surprisingly subtle, and caught the light in the prettiest way. Now, watch Barbie Ferreira apply mystery makeup products: You can follow Allure on Instagram and Twitter, or subscribe to our newsletter to stay up to date on all things beauty. Now, Donni is giving people all the necessary tools tocreate their own face art with the recent launch of Half Magic Beauty. The coolest feature is that thediamond-shaped guide is amultipurpose product, so you're getting more bang for your buck (even though it's affordable already!). 15,858, This story has been shared 14,169 times. Similar to the Chromeaddiction Shimmer Eyeshadows, I didn't have the best experience with the Glitterpill Eye Paint + Liner. But before I dive into the negatives, let me share the highlights (no pun intended). Is North West sketching something creepy for Yeezy? Hot summer days are no match for these long-lasting products. The gems are self-adhesive for easy application, though Davy recommends securing them with a little lash glue if you have something extremely sweaty planned. Iwas also impressed that it barely transferred onto my coffee mug and it never once smeared or smudged. The big news is that three years after the initial success of Euphoria which landed her the gold statue she's officially launching a makeup brand of her own: Half Magic.
Your California Privacy Rights. makeup euphoria maddy eye glamour looks glitter perez halloween "It's this universal brown that looks good on everyone," says Davy.
If you were going to buy only one thing from the line, I would recommend grabbing one of these. Though it can be built up to blinding levels, it just adds that lit-from-within thing to whatever I have on. I'm personally notsuper audacious with my makeup routine. It's also encased in mess-free packaging, which is adorned withmagical Pegasuses and comes out of a fine-point wand applicator.
raped happened esquire Place the deepertonein the areas you want to plump upand the lighter shade to highlight the center of your mouth. I was crushed, to say the least. But don't letits offerings deter you if you're into a more natural finish. They come in both matte and shimmer finishes, in four shades each. However, when I got my hands on Half Magic Beauty, I was immediately inspired to get out of my comfort zone. Several co-workers even Slacked me after a meeting to share that they needed to know what lipstick I was wearing or that they adored the hue.
And to get a sheer, twinkling but casual everyday eye look, she reaches for Chromaddiction Shimmer Eye Paint ($24) in the shade ASMR, a champagne color with a hint of blue. You gotta come!. Chromaddiction Matte Eye Paint + Liner, $24, Chromaddiction Shimmer Eye Paint + Liner, $24, LipTrik Kit (Mouth Cloud + Sculptitude), $26, Magic Brownie + Ill Pray For You/I Have Needs, Angel Rave + Don't Be Confused/Honestly, Yes, Wing Magician Reusable Silicone Guide, $10, Dew Lock Hydrating Set + Refresh Mist, $20. Doniella Donni Davy, the makeup artist behind the bold, glittering looks on the hit HBO show, launched her very own beauty brand, Half Magic, on Tuesday.
Half Magic embodies the "emotional glam" from the show that's caught fire online. TheEmmy-winning makeup artistpartnered with A24 and the creators behindEuphoriato offer a variety of products that cater to"both yourwildest dreams and your daily routine.". To go with them, she created the Adornment Tweezers, which are specially created with flat ends so they are eye-safe.. The cool thing about this double-ended product is that it works as a lip liner and contour stick. Thankfully, Half Magic Beauty's tool has helped me achieve a cat-eye with ease. This product has my favorite packaging of the line, the outer box is adorned with a magical Pegasus, and the liner itself is shaped like a pill and looks like early-2000s Urban Decay. The brand is supported by A24, a film and TV studio that produces Euphoria and has collaborated with Davy on previous projects such as Under the Silver Lake and Moonlight. The paints are extremely pigmented and bright, and though they dry down super matte, they don't crack or flake. "With Chromaddiction, Donni wanted to communicate her deep love for bold, highly pigmented colors and shimmers and if there is anyone 'addicted' to color and shimmer, it is her.
These mattes help intensify Chromaddiction Shimmer, a topper described as "fairy dust." "Particularly with glitter, if you use a wet glitter product, it can muck up a powder eye shadow, which I'd run into a lot," Davy says. Because the base is clear, the liner isnt ultra concentrated, but in my opinion that makes it all the more versatile. A full rundown of the Half Magic offering is below, which will be available May 17 on halfmagicbeauty.com. Allure associate news editor Gabi Thorne wearing the Light Trap Duochrome Glow Powder. While the eye paints are buildable and give off the prettiest glaze (eventually), it ultimately takes a lot of effort to see the glitter shine through. I did ask the Half Magic team about using the terms "addiction" and "pill" in relation to the heaviness of the show. Cosmetic chemist Krupa Koestline says that Mouth Cloud's blurring effect could be due to the fact it contains ingredients like dimethicone crosspolymer and silica silylate. The powders come in two duochrome shades, Enter the Glow, a pearly champagne, and Spiritually Complex, a shimmering magenta., The powders are gorgeous. velvetines morphebrushes limecrimemakeup nightshade 24g But at times, it's also equally monotonous and normal-looking, like what someone would wear day-to-day. You can also use the curves between the points to place lip liner on precisely,especially if you want to overline your lips but don't want to go overboard. You totally can! Sitemap For the first time, Z opened up about having her partner behind the scenes. This story has been shared 37,739 times. Within a few hours of wear, the liner disappeared and looked as if I had sprinkled specks of glitter around my eyes.
Your California Privacy Rights Face chart created by Euphoria makeup head Donni Davy. The Mouth Cloud Soft Matte Lip Creams glide on like a silk glove, coating the lips in a velvety texture that feels both nourishing and soothing. ), "Half Magic grew out of the global beauty cultural phenomenon created by Euphoria fans around the world," says Michelle Liu, general manager of Half Magic. Nothing screams makeup experimentation quite like these shadows, which come in four bold colors like a lime green, periwinkle, coral and red-orange.
In my opinion, this works best as a topperthe glitter really popped over a black liner and dark shadow. euphoria But don't call it a "Euphoria makeup" line. You can easily swipe them across your lid with the pointed applicator for an easy wash of color, or use the Precision Eye Liner Brush for more intricate liner or art, like Davy did on me. If you're ready to experiment with your own routine andwant an honest review on Half Magic Beauty, keep on reading! Face chart of New Year's Eve makeup for Barbie Ferreira - Episode 1, created by Euphoria makeup head Donni Davy. "Picking out a fun palette with Nars or Colourpop would have been super fun and quick and easy. But trust me, it's everywhere.)
It doesn't feel gimmicky or use the show as a crutch; instead it just takes the spirit of Euphoria inspired in so many of us. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. Davy designed it so that not only is there minimal fallout, but also with eye-safe glitters and pigments. But when applied, it warms up to create the perfect mahogany that deepens my natural lip color. The shadow stick, which features atriangular wand applicator similar to the lip creams, makes for a mess-free application. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Its never been easier to recreate your favorite Euphoria beauty looks at home. And an instant kind of gratification because this is not instant gratification.
It doesn't get crusty, it doesn't dry out the lips; the name Mouth Cloud really says it all. When I was thinking about the products and the colors and all of that, I wasn't thinking about the Euphoria characters. Do Not Sell My Personal Information. To revisit this article, visit My Profile, thenView saved stories.
Group shot of the Mouth Cloud LipKit in Magic Brownie. It looks incredible on every beauty editor I've seen it on so far, and it sort of adapts to each individual's lips. The Scultptitude 2-in-1 Liner comes in two complementary shades (a warm and a cool tone) that were designed to either match the Mouth Cloud Soft Matte Lip Creams or add definition to them. "I knew that if I was going to be involved with a brand, I'd want to be making stuff that doesn't already exist on the market," says Davy. While this is to be expected with glitter shadows, I had hoped for an easier wipe-off, especially sincethe brand encourages you to layer them over products and experiment with your looks. Obviously the line was born out of Euphoria, but I really want the brand to stand alone as its own entity, she says. If you need help purchasing a product directly from Allure, go to our FAQ. Some glitter shadows will eithercreate a clunky mess in the crease or lose their luster, but that wasn't the case with Half Magic Beauty's offering. It's two things at once: hence, Half Magic.
The name Glitterpill was partly inspired by the packaging and also by how seriously we take our glitter.". Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with I tend to wear warm neutrals or a basic bronze shimmer for everyday wear, but these forced me to be artistic. Ilined my lips withGive 'Em Hell, a highlighter orange, while I used the lip cream Invoiced Attached, a Barbie pink. Use of this site constitutes acceptance of our
Priced from $10 to $26, the vegan and cruelty-free line offers high-impact eye paints that double as liners, iridescent highlighters, liquid lipsticks, lip liners, a setting spray, face gems and several beauty tools. Until then, why not grab some face gems to pass the time?
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Plus, a little goes a long way as one small dabwill cover your entire lid. Entertainment Television, LLC A Division of NBCUniversal. (Davy developed the shades long before Pantone's Color of the Year, Very Peri, was announced. Chromaddiction is an eye paint and liner hybrid that can be washed all over the lid or used for intricate liner designs, similar to Jules' looks. Stroke of genius.). Sign up for the Shop With E! retailers. A versatile collection of 10 products and tools that can be used to create looks that would be just as at home on Maddy at the carnival as they would be at the grocery store., I had the privilege of meeting Davy ahead of the launch, who expertly applied each product.
Terms of Use I typically apply winged eyeliner like a childlearning how to color inside the lines. Overall, these inspired me to have fun with my makeup. You won't have to have seen the show to be giddy over the products, and it's not just glitter and bold shades, either. The Precision Eye Liner Brush is pocket-sized, making it easy for travel. They look gorgeous used over the matte shades, like Davy used on my look, or on their own with mascara for a fairy-dust eye.. Davy surprised me by using the purple shade as a blush, and though I was horrified at first, I actually loved it. The good news is they are reusable if you take them off carefully, but you may need a smidge of adhesive to help with staying power upon second (or third, or fourth) use.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast.
I also appreciated its long-wearing formula. Everything is for the user to just be delighted by., In fact, Davy was more inspired by the reaction to the show's makeup than the show itself when creating the line.
For the shimmers we have No Shame, a coppery-pinky situation, ASMR, a white-gold iridescent, Main Character, a deep purple, and my personal favorite, Spirit Guide, a lilac baby blue. I never thought periwinkle would be a color I'd incorporate into my look regularly, but pairing Sky Juice with Spirit Guide has been in heavy rotation after Davy demoed the products on me. cassie euphoria worley cosplay pennysportal From purple iridescent glitter tears to dramatically overlined lips and whimsical nail art, Donni proved thatmakeup can be a powerful tool for storytelling, while alsoreminding fans that the beauty spacecan (and should) be fun.
While it slightly wears off after a few hours, it slowly transforms into a lip stain.
The lipstick comes in two shades, Magic Brownie, a gorgeous 90s brown made to complement every skin tone, and Angel Rave, a cool purple. The pairings embrace both fantastical and functional with two colorways: Magic Brownie's companion liner includes both a beige ("I Have Needs") and cocoa ("I'll Pray For You"), while Angel Rave's paired liner features a sky blue ("Honestly, Yes") and Mattel pink ("Don't Be Confused"), which would have Lisa Frank clutching her pearls.