This program will equip you to think like the CEO of your product or service, all in a flexible, online format. The Professional Certificate in Product Management is for those who want to build on or formalize their training for product management roles, including: Participants come from a wide range of industries, including but not limited to: The program consists of 20 modules to make sure you are you are ready to advance your career in product management. strategy, product positioning and messaging, and Through his career, he has developed a specialty in leading machine learning and artificial intelligence products. Executive Education offers only non-degree programs and each participant receives a certificate of completion at the end of the program. What methods will be used for grading and evaluation? Can participation in this program be counted as credit toward a degree, either at Kellogg, Northwestern University or another academic institution? Module 13: Managing the Partner Ecosystem. at 12:00 AM, December 15 - Founder, Just Not Sorry; Digital Product Educator; former SVP of Product Strategy, ProduxLabs, Tamara Sanderson at 12:00 AM, August 2 The program culminates with a capstone project, bringing together all of the key concepts from the program. The certificate will not only give you a broad perspective of the role but will also dig deep into many of the skills that will help you stand out to employers. She also teaches part-time at Jolt.io and is co-writing a book on remote work. ethnography, customer experience mapping, customer advisory boards, product telemetry, human factors research, etc. Discover the importance of prototyping, rapid prototyping, types of prototypes (Alpha, Beta, Pilot), types of prototype artifacts, wireframing, 3D printing and best practices in prototyping. Professor Sawhneys research has been published in leading journals such as California Management Review, Harvard Business Review, Journal of Interactive Marketing, Management Science, Marketing Science, MIT Sloan Management Review, and Journal of the Academy of Marketing Science. These sessions provide learners an opportunity to listen and ask questions, and while they are valuable in enhancing the overall experience, attendance is not mandatory. market (SOM) for a specific business scenario, Analyze the steps of a business case analysis, Understand the impact of downward and upward line extensions, Determine the best business model for your product or service, Understand user experience (UX) vs user interface (UI) roles and characteristics, Assess a product's feasibility, viability, and desirability, Create a wireframe for a product and define the Five S's, Describe the key components of the Agile method of product development, Define the principles of Agile development and Agile methodologies, Understand the principles of scrum and utilize the SAFe 5.0, Utilize product planning tools to develop a product roadmap, Describe the required components of a product roadmap, Articulate how to link business strategy to product development, Understand the concept of prototyping and its importance, Choose the best route to market by analyzing your audiences, Define the primary value proposition for a product, Discuss best practices for product launches, Differentiate between internal and external communication skills, Learn how to communicate effectively, run productive meetings, and deal with difficult situations as Early-career professionals with one to five years of experience as a product manager or in a product support role, Professionals making a lateral career move from an adjacent field such as engineering, UX/UI, marketing, or sales. Who is Emeritus and what is their relationship with Kellogg Executive Education? Does the program offer community engagement for learners?

If you cant find him there, youll likely run into him on the ski slopes or biking, hiking, and eating his way around the world. In addition, at this time, our online programs do not count as credit toward a Kellogg Executive Scholar Certificate. Mid- to senior-level executives and individual contributors who contribute to product strategy. Professor Sawhney is a globally recognized scholar, teacher, consultant, and speaker specializing in business innovation, modern marketing, and enterprise analytics. Learn the definition and importance of business Right now, Tami is focusing on coaching up and coming product leaders, teaching courses in management and strategy, and writing a children's book called "What do Product Managers Do?". She has approached her career with the same explorer mentality, with nearly 15 years of experience in roles ranging from management consulting to private equity, partnerships and now design. Learn what a product manager (PM) does and how the role varies across industries, company size, and format (B2B and B2C). Manage strategic partnerships and strategies for ecosystem development and growth. Steven is a Product Manager at Palo Alto Networks, an industry-leading cybersecurity provider. Reach out to the program leader to discuss any challenges you may have in completing assignments. However, learners may request deadline extensions to accommodate for business and personal conflicts that may arise during the program timeframe. Kellogg program leaders will review assignments, discussions and exercises to determine participants understanding of the material. Registration for this program is done through Emeritus.

- Design Lead, IDEO; former Director of Product Strategy, Automatic; Google (various roles), Steven Benario (NOTE: A small additional fee may be required for some of these certifications. sydex northwestern tong matthew alumni university Discover Customer Insights for Product Innovation. Learn about the scalability of products versus services. Yes, participants can create a profile, connect and collaborate with peers and interact with academic/industry experts such as program leaders and teaching assistants. December 15 Go-to-Market strategy (GTM), elements of GTM Module 2: Customer Insights for Product Innovation. at 12:00 AM, March 15

Could a learner choose to opt out of some topics? Demand for product managers who can align all the stakeholders involved in launching or enhancing a product while also providing a strategic vision is high. Mohanbir Sawhney

Who is Emeritus and what is their relationship with Kellogg Executive Education? Are any of the sessions delivered in real time (live)? Participants will receive a digital certificate of completion from Kellogg following a successful conclusion to the program. For the past several years, he has specifically focused on accelerating enterprises best practices and their ability to drive value for users with the latest technologies. McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation, Tami Reiss Since this program is graded as a pass or fail, participants must receive an 80% to pass and obtain the certificate. Detailed instructions will be provided while you are in the program.). Learn how to develop the growth-hacker mindset, and explore growth-hacking skills, strategies, processes, and best practices. Join the online program now and don't delay the impact that the program will have on your career.

Learn the definition and importance of business models, business model taxonomy Freemium, SaaS and marketplace models and equip yourself to choose the right business model for your product. - Academic Director; - Senior Product Manager, Expanse; Digital Product Educator; former Product Coach, Electronic Arts. Module 18: Managing Stakeholder Relationships. Build product management skills that get you noticedin 6 months, online, 6 months, online The Professional Certificate in Product Management program harnesses the best practices, frameworks, and hard and soft skills to be a successful product manager, whether participants are already working in this field or switching from an adjacent field. product-launch planning. What are the requirements for accessing the program? This digital certificate can be shared with colleagues and posted on LinkedIn. product. at 12:00 AM, October 25 This digital certificate can be shared with colleagues and posted on LinkedIn.

While the modules do not close, access to assignments is closed each week. Get an overview of the product launch and Gain an overview of model evaluation metrics and ways of identifying biases to avoid analytical errors. Please contact us by calling 847-467-6018 or email us at execedonline@kellogg.northwestern.edu. PLEASE NOTE: Google, Vimeo and YouTube may be utilized in the program delivery. Learn how to manage different relationships as a product manager. McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation, Steven Benario Can participation in this program be counted as credit toward a degree, either at Kellogg, Northwestern University or another academic institution? Your learning experience will consist of tools and frameworks delivered via video lectures, real-world examples, case study scenarios, and downloadable content. What methods will be used for grading and evaluations? Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation. Please note that loan applications should be submitted no later than four business days prior to the enrollment deadline due to processing time. By working with Emeritus, we are able to provide broader access to Executive Education, beyond our on-campus offerings, in a collaborative and engaging format that is consistent with Kelloggs standard of quality. Research in gender equity has shown that gender-diverse organizations achieve better outcomes overall. In addition, at this time, our online programs do not count as credit toward a Kellogg Executive Scholar Certificate. (PLEASE NOTE: We do not provide reports of assessments, or transcripts, since this is a non-degree program.). Learners can expect to dedicate 15-20 hours per week to watch videos, complete assignments and participate in discussions. Kellogg Executive Education is partnering with Emeritus Institute of Management, an online education provider, to develop and deliver this program. Module 17: Overview of Data Analytics Tools for Product Managers. He's now a Director of Product at Vimeo -the world's leading video platform for businesses, where he partly oversees video tools for enterprises. March 15 Address the definition and creation of the "whole offer" the Make, Buy, or Ally decisions. Does the program offer community engagement for learners? Additionally, identify the hidden benefits of impactful written communications, and learn how to run efficient meetings and deal with difficult situations. September 7 No. northwestern segal aye george innovation institute All live sessions are recorded for later viewing. Kellogg Executive Education is partnering with Emeritus Institute of Management, an online education provider, to develop and deliver this program. at 12:00 AM, Accepting registrations through October 4, Start: Explore the principles of Agile development, Agile methodologies (Scrum, Kanban, etc. No. or get US$500 off with a referral, Explore financing options available for this program. By clicking the button below, you agree to receive communications via Email/Call/WhatsApp/SMS from Kellogg & Emeritus about this program and other relevant programs. However, learners may request deadline extensions to accommodate for business and personal conflicts that may arise during the program timeframe. and demand expansion. January 10 Understand the economics of a SaaS business (CLV, CAC, MRR, MRR Expansion, Churn); learn about analyses such as Net Present Value (NPV), Internal Rate of Return (IRR), and Product Profitability; and explore approaches to product pricing. Module 4: Product Discovery and Requirements Definition. (PRD) and user stories, Complete a freemium business model template, Establish the relationship of pricing and product tiers, Articulate the pros, cons, and differences of the various business models, Define the total available market (TAM), serviceable available market (SAM), and serviceable obtainable and product sunsetting. You will build and manage a product roadmap through user research, prototyping, and product analysis. By working with Emeritus, we are able to provide broader access to Executive Education, beyond our on-campus offerings, in a collaborative and engaging format that is consistent with Kelloggs standard of quality. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education. These sessions provide learners an opportunity to listen and ask questions, and while they are valuable in enhancing the overall experience, attendance is not mandatory. You will be equipped to think like the CEO of your product or service, all in a flexible, online format. The program consists of 8 modules delivered over 2 months online. at 12:00 AM, End: In this program, you learn a cradle-to-grave approach for managing and optimizing the life of a product or service. October 5 *At the time of loan application, please select 'Student, Career training school' when prompted. at 12:00 AM, Accepting registrations through September 6, September 7 This program is ideal for the following categories: Flexible payment options available. February 15 Josh lives in Denver, CO with his family. The Professional Certificate in Product Management from Kellogg Executive Education is for those who want to build on or formalize their training for product management roles. The program culminates with a capstone project, bringing together all of the key concepts from the program. In this final module, you will complete and submit the capstone project: creating a product management plan for developing a product and taking it to market.