We put $30 in your account. If youre looking for a way to boost your email opens, you need to craft eye-catching subject lines that your subscribers cant help but click. Pura Vida: Happy birthday to us (gifts for you!). I'm Pat Walls, the founder of Starter Story. Did you know that 33% of email recipients open emails because of an engaging subject line? To do that, youre likely running sales campaigns or limited time offers, and promoting them in your emails. After opening the email, though, I discovered Anthropologie was running a sale on all their dresses: Personalized or not, this subject line got me to click the email and browse through their products. In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you. Free gifts with purchase Nordstrom, We have just added new trendy jewellery collection online, Sign up to get notifications of latest cosmetic collection. (3) How did you get to 10, 100, and 1,000 customers? And the biggest factor influencing your open rate for a particular email campaign is its subject line. Este Lauder Online: Whys everyone obsessed with retinol? , Tell me its spring without telling me its spring , The seasons best duo: a dress and sandals , Yep, theyll wear this ALLLL summer long! Open this email right away, or, Michael Kors: FOOD IS LOVE: Help Us Watch Hunger Stop. A highly actionable collection of ecommerce marketing tips and tactics straight from our experts. Thats why we built Starter Story - the only place where 3,205 founders of successful businesses share with you their exact timeline of building their business to thousands of customers. Enable your product team to put users in the center of product strategy, while enabling engineering to deploy code faster. That said, for your fashion or clothing stores email marketing to be effective, you need people to open your emails. Why we click intriguing Upworthy and BuzzFeed posts? Free worldwide shipping. Be a VIP in the city of cosmetics and explore the parlour, youve never seen CHIC like this Revolve, Jimmy Choo: Dreams are made up of these + complimentary global shipping, 2 days only. When coupled with attractive incentives and emails sent at the right time, referral marketing turns your customers into one of your greatest revenue sources. And in the email, they greet you with a warm welcome, a discount offer, and a link to their new arrivals: All three strategies work like a charm to welcome new subscribers and theyre easy to apply to your brand. Some are proven examples from other successful campaigns, and some are creative ideas to inspire you. Cosmetics that you want to buy, CLEARANCE SPECIALS: Up to 80% OFF. Up to 60 percent off on your beauty products, The 7 items on our winter wishlist Whistles, See the best cosmetic deals on our website, Steve Madden: Take our shoe stylists word for it. Whats more, they frame this email around your need to buy new things to wear, rather than the new items theyre selling: As I mentioned earlier, exclusivity works well in apparel emails, and new arrivals are no exception. Thats when product curation emails come to your rescue. , FINAL HOURS for Midnight Madness: Up to 80% off! You just turned a visitor into a subscriber and got your foot in the door. Thats why they write ultra-specific new arrival subject lines: When you see this email in your inbox, you know what to expect: lots of newly added items (that are already on sale). if ($('#abandoned-cart-trigger').length) { subject lines email tests assessment quick copyhackers split startling peeps client recently campaign said working while phone Add personal touches to your subject line. Those cute dresses youve been eyeing? J.Crew: We dont do this (MAJOR) sale too often. Creating this association in your mind, Shinesty implies scarcity in their subject line. When was the last time you gift yourself? Free coupon inside, LAST CHANCE to Unlock Your Mystery Offer Ashley Stewart, Ritesh, Start your week with 45 percent off on cosmetics, J.Crew: We dont do this (MAJOR) sale too often, FINAL DAYS Your Mystery Discount ends soon! For more inspiration and ideas check out our collection of free shipping subject lines here. Honest confession: I was at the receiving end and I had to open the email because my fabulous choice in shoes was being appreciated! Turn one-time buyers into repeat customers. . Shinesty masters this type of subject line: Shinesty knows that we always want to be sure that we made a good decision, and with the subject line your inbox will thank you later, they reaffirm your decision to sign up. To inspire your next email campaign, we collected the 66 best apparel subject lines sent by exceptional fashion brands and divided them into seven categories for your convenience.

Otherwise known as our curiousity! Your subject line, without a doubt, is the best place to start. But at least now youre aware which emotions to go after. Highlight the exclusiveness of your offer. Be there online, LIMITED-time offer on items on your wishlist, Springs favorite fabric Frank & Eileen, Final call to take care of your skin and hair, stylish maternity and postpartum basics Spearmint Ventures, Buy one New year gown and get another free, OMG! ), UNIQLO: TICK TOCK! You dont get to see the crown jewel of sweatshirts in this email, but if youre curious, Aerie invites you to click through and browse their products. Nicole Miller: Button me up, Button me down. Another apparel brand that uses social proof in their subject lines, albeit with a different angle, is Aerie: Quotation marks help you quickly understand that this statement belongs to either a customer, an influencer, or a media mention (which, in any case, points to social proof.). Hmm..whats this? May 24, 2022 Its your birthday! For more emoji tips, check out our guide on using emojis in subject lines here. We hope you enjoyed our guide + list of 324+ creative fashion & beauty email subject lines [2022]. Theyre 50% off (and ship free!) Even better, they deliver 6X higher transaction rates. When used cleverly, social proof can make people take any desired action, from helping out a charity to buying an overpriced pair of jeans. It catches my attention by using my name; and. Or why we cant stop reading novels? digitalmarketer exhaustion Alice & Olivia: LAST.DAY.DROP.EVERYTHING. One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known. email templates inspiration layered campaign newsletter marketing graphic Here's a great example of this from Marketing Examples. Leave a comment below. These are the prettiest sandals! Just like the examples below have done. Some fashion and beauty brands have already been doing consistently well in this area. When we know that an opportunity will soon become unavailable, it becomes more attractive. theBalm Cosmetics: Welcome to #THEBALMERS community! Up to 60 percent off on our all products, Add these OBEY graphics to ASAP PacSun. Its a smart way to recommend products in context while still being helpful to your subscribers. JustFab: Your FREE money is waiting. OUR WHITE SHIRT CAMPAIGN AMBASSADOR Witchery, Beyonce-approved autumn wear you cant say no to, Sweet launch discount (for members only! (2) What were the exact steps to build it? New sunscreen creams. wS = $(this).scrollTop(); $(window).scroll(function() { While many companies include their welcome offer in the subject line and write Heres Your 10% Off, good apparel brands know how to deliver a promise the right way. conveniently Avoid the "no-reply" sender name at all costs. Culture Kings, Sorel: Meet our exclusive Frozen 2 boots, First look Womens Fall/Winter 2021 Acne Studios, Brighten up your look with Pastel Pack Adidas, Perfect Outfits For Any Zoom Meeting! carters, Summer Awaits No, Youre Not Dreaming boohoo. These hard-to-reach, low-key, founders are in the trenches building real businesses right now. . Trying to capitalize on email marketings 4,400% ROI, fashion brands are competing for prospects attention. What if you could see exactly how successful founders figured this out? By including a step-by-step guide in the email, Bombas ensures that their referral program is both easy-to-understand and easy-to-join. feelings A lot of things make people happy.

The cliffhanger technique adds a touch of drama and mystery that is enough to tempt people to see whats on the other side. 2. Check out this email Fabletics sent to me after I left my cart: Its hard to resist opening this email for two reasons: This is what the email itself looks like: The company maintains a personal tone in their email copy and tries to persuade you by claiming that your cart products would look better on you than in your cart.. Its something that Paloma Vasquez points out in the essay, The Psychology of Social Shopping: In a state of excitement, people think and behave very differently. Our team of 15+ are working every day to find more entrepreneurs, uncover their secrets, and put them in front of you. And we get the lowdown on the most essential, hard-hitting parts of building their business: (1) How exactly did you find this opportunity? New launch fashion clothes, Save $100 now.

It triggers FOMO by mentioning the scarcity of my cart items. We also have a guide to email marketing for fashion stores that takes you through how to set up a high-converting email marketing strategy you might want to check out too. By showing the product image, they remind you of your abandoned items and make them easier to click through. We've put together a list of 324+ creative fashion & beauty email subject lines [2022]. Every day, youll find new, interesting businesses that are taking off right now. Unlike PrettyLittleThing, Bombas uses physical products as an incentive and focuses on the benefit of referrals in their emails. Sheln. At Starter Story, our goal is to help you make these decisions by giving you the information and answers you need - from 3,205 successful founders that already went through it firsthand. Online fashion store sale. 3. And we are asking more every day. When you open the email, you see that theyre promoting a sales campaign that gives you 20% off their dresses: Another apparel subject line that goes beyond normal discount emails comes from Anthropologie: At first, I thought this was a behavioral email that was personalized based on my browsing history so it piqued my interest. Use that as a premise of your subject lines to trigger an emotional response. ACT NOW: 30% OFF Spring Essentials (Plus Everything Else!) subject email line lines examples write catchy capture lead tips forms dead marketing state practices seen ever ve effective Take a look at this subject line from Anthropologie: Although Im certain that this welcome discount is not only for me, the company creates a feeling of exclusivity, which we all enjoy. At Starter Story, we search the internet for the doers (the people who act rather than merely talk). This means you need to up your email marketing game if you want to stay ahead of the competition. Uncover the growth strategies that founders are actually using. While writing high-converting promotional emails is an art by itself, crafting compelling subject lines is its most critical step. 5. Because in the end, no matter how much we rationalize, our buying decisions spring from our emotions. We collect and analyze the data from every case study and give you that data. If you want to encourage referrals for your apparel brand, follow the two examples above, and craft personal and benefit-driven subject lines. Seeing such offers immediately activates fear of missing out and drive them to act right away. So right from using humor, wordplay, solving peoples problems, appealing to their vanity, surprising them with freebies and special offers to reminding them theres good in them (think shopping = contributing to a social cause), theres plenty you can do to light up their faces. subject email lines informative write writing Mango: LAST FEW HOURS to enjoy 30% off the entire collection! To launch it? // trackShownInterest(); Propel revenue growth while spending less time designing and managing emails. GO, GO, GO! | Emotional states trump rational thinking; its easier to sell to consumers when they are excited.. Your readers want to feel like your email is coming from a human and not a corporation or automated system. Visit our library to install one of our pre-built workflows or for some killer marketing inspiration. Even use emojis and exclamation marks. Big discounts and great offers, 5 tips to inspire your next visit to our online fashion store, Connect + get advice from successful entrepreneurs, Step by step guides on how to start and grow, Exclusive and early access to the best case studies on the web. These are the prettiest sandals! Shop and get best deals, Shop Our Winter Warm-Up Collection Original Penguin, We dont want to stress you out but the sale is still on, New Collection | Summer is Calling Lacoste, Float into spring in swim ModCloth, Sshhyoure the FIRST ONE to be seeing this, MEET CELESTE. Industries, markets, and trends - youll get access to the worlds biggest, living, breathing database of 7,504 business ideas, side projects, and products to sell. So whether its announcing a limited time or limited stock sale, pick the right set of words like last chance, Dont miss, etc. var hT = $('#abandoned-cart-trigger').offset().top, Launching a new clothing collection for a new season or event is a great opportunity to send a newsletter to your email subscribers. Thats why weve put together this list of 100 subject lines the top fashion brands have used in the past. Since you already occupy a sacred space in your customers inboxes, why not become a reason for their happiness? From $12.99 Rainbow Shops, FINAL HOURS for Midnight Madness: Up to 80% off! US Polo Assn. subject email lines examples bad line marketing sexy mail boyd dylan provides Just think of the last time you grabbed an offer because you didnt want to regret losing out on a good bargain. , ACT NOW: 30% OFF Spring Essentials (Plus Everything Else!) newsletter signup pop popup crew example sign email newsletters You cant do this to us, Want To Win a $500 CK Voucher? subject email lines write informative example bad line emails should consulting why The North Face: 5 jackets that will have everyone sayingwhered you get them from! Open this email right away, or, Anthropologie: Just for you: the inside scoop, Hurry! yesware campaigners wildly former Grab today, New sunscreen lotions. A. Trying to capitalize on email marketings. One way to make your new arrival announcements click-worthy is to add specificity such as the number of items remaining in stock. While cart abandonment emails are a must for any apparel brand, crafting attention-grabbing subject lines is the first step to it. While many online stores use scarcity in their product pages and sale campaigns, the principle works just as well in email marketing. These are good, general subject line examples that you could easily adapt for your upcoming fashion or clothing newsletter. If your fashion sale includes free shipping when youd usually charge for shipping, then youll want to mention it in your subject line as well.

The seasons best duo: a dress and sandals Nordstrom, 200 minutes of free online shopping begins now, Did you know that we are here only for you, Our top 10 at 10% off for the next 24 hours, 100 reasons to join us in your beauty campaign, Fall 2021 Ready-To-Wear Show: From Shanghai, With Love Dior, Your favorite shirt has a new secret Chicos, Pura Vida: Happy birthday to us (gifts for you! Right now, we have 3,205 case studies you can read, and we add new case studies every single morning. So whether you struggle with writing catchy email subject lines or are just looking for some inspiration, these examples are sure to help you boost your open rate. Similar to Fabletics, AllSaints also include the product image, price information, and the product page link in this email. However, your subscribers inboxes are already full of discount emails because your competitors are also aware of this fact. We interview successful business owners and share the stories behind their business. For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of: If you want your email campaign to perform well, it all starts with your subject line. With over 250 billion emails sent and received every day, its becoming harder for marketers to get their emails opened. One study found that people are four times more likely to buy when theyre referred by a friend. Think of what a customer fears, dreams of, desires and wants in a solution or product. , A match made in heaven (+ it ships FREE) , Discover Our New Dream Angels Collection , Fall 2021 Ready-To-Wear Show: From Shanghai, With Love , The Autumn/Winter 2021 menswear pre-collection , Nows the perfect time for that new winter look. By sharing these stories, we want to help you get started. 10 min read. We have seen countless Starter Story readers join us, get inspired, and change their lives through the businesses theyve built. Try the platform that 265,000 brands use to grow their business. Klaviyo helps you turn one-time buyers into repeat customers with all the power of an enterprise solution and none of the complexity. email Automate your marketing with best practice email and SMS workflows. Based on data points from our 3,205 case studies, you'll find the 201 most effective ways that founders are growing their business right now. If you ever tried to write a promotional email focusing on your products, you know the struggle: You dont want to sound overly salesy, but you need people to click through to your products. OUR WHITE SHIRT CAMPAIGN AMBASSADOR , stylish maternity and postpartum basics , Weve Got IV Reasons to be Excited About Tomorrow , Make a choice that makes a difference to our oceans , Work pants packed with lightweight tech. , LAST CHANCE to Unlock Your Mystery Offer , OMG!

You are invited- up to 20 percent off on beauty products. Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line: Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks. email subject open suggestions line lines habits eating healthy making The purpose of retail brands, like yours, is to sell. subject email lines write line examples catchy marketing relations pitch purpose cold originally published updated pm seen ever ve jul In case Im not fully convinced, they also offer me the incentive to get 10 off my next order. If you offer special discounts or free shipping for a limited time, you want as many prospects as possible to know about it. But theres obviously more to an email campaign than just its subject line. JustFab: Your FREE money is waiting. You'll realize there is no magic formula, that building a successful business is actually quite straightforward. And 21% of subscribers mark boring ones as spam, even if they know they arent. But, founders do not fail because they make the wrong decisions, they fail because they dont make a decision at all. So its time to get to work! If I dont act quickly, Ill miss out on this opportunity. "How do you know when you have the 'right' business idea? Nicole Miller: Button me up, Button me down. Our Ultimate Winter Cops Culture Kings, Get your beauty make up in your first click, 100s of 5-star reviews cant be wrong Express, Youre one click away from shopping complete spring look, Work pants packed with lightweight tech. Timberland. Free shipping ends tonight, Dont miss out sale and extra discounts on online fashion store, calling all hopeless romantics Red Dress Boutique, My favorite fashion jewellery of all the time, A sunny chance for romance Free People, Jeans, dresses, tees and everything on sale, The Autumn/Winter 2021 menswear pre-collection Alexander McQueen. Victorias Secret: 60% off bras & apparels, in stores only! There are a number of ways to get the excitement level up. Make your website work overtime - so you don't have to. Capitalize the action verbs to motivate action completion. Sending email newsletters and automations to your customers is a great way to generate more sales for your fashion store. Full disclaimer: It takes a lot of A/B testing and patience to come up with subject lines that, within the 40-50 characters limit, stir the right emotions. If youre an apparel marketer, one of your main email marketing goals is to convert as many subscribers into customers as possible. DSW: Find out how you can make a difference. } And in the body of the email, they warn you one more time. But before you go, and for maximum impact, keep these equally important things in mind: A/B testing and multivariate testing with a low-code/no-code approach, Audience builder and AI-based segmentation to create personalized experiences, Pre-configured templates for client-side experiments and personalization campaigns, Server-side A/B testing, mobile apps and connected devices optimization, Feature flag and release management platform with progressive delivery and rollback, AI and machine learning, data collection and reporting, Rigorous standards to ensure safety of data, NEW INTERACTIVE REPORT | Explore AB Tasty's Digital Experimentation Model, 52 Email Subject Lines That Work From Fashion and Beauty Brands, 408 Broadway NY 10013, New York, United States, Abtasty-icon-professional-network-linkedin. What does that look like?".

supercharge your email subject lines with emotion, Using Failed A/B Test Results to Drive Innovation, 1,000 Experiments Club: A Conversation With Andr Morys of konversionsKRAFT, How to Deliver Wow Digital Customer Experiences. Buy more, save more.

As a principle, social proof works best when were unsure about a situation. Or when you felt pangs of stress for not having bought something when there was still time and stock. Unsurprisingly, using social proof in your emails can boost your open rates and email conversions, too. Superstar gets a spring update Adidas. Visit online fashion store, Soft and sultry springtime intimates Free People. Keep your subject short and to the point. Deliver more relevant email and text messages If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox. While offering discounts in exchange for referrals works for many companies, Bombas uses a different referral strategy: If youre like most shoppers, youll find it hard not to open this email because, lets admit it, we love freebies. (Youll realize that you can do it, too.). Jos. Get your free cosmetic basket, make your tan lines worth it this summer Chubbies, Michael Kors: FOOD IS LOVE: Help Us Watch Hunger Stop, Nows the perfect time for that new winter look. Open your email, Last chance to grab make up for your face, Your Weekly Personalized Styles Zumiez. With this email, Bombas announces theyre launching new colors for their products and want you to be the first to know: This way, Bombas promotes its new products and makes you feel special at the same time.

If youre looking for inspiration for the content of your emails as well, check out our collection of fashion email marketing examples here. Your foot will say thank you. For referral marketing to perform well, though, you need to get your referral emails opened. Bank Clothiers, Call to action for your best cosmetic deal, Wanted young and spot less skin?