So for folks on both sides of influencer marketing, heres everything you need to know about creating an effective media kit. Yet, media kits cant be the same for everyone. Since this is a common obstacle for creators and influencers, we have prepared a guide for you to create a great media kit by using image editing tools and a link in bio tool. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. This means creating a digital influencer media kit that will update automatically and become the home of all your online activities. Lets talk numbers! Go you! Alternatively, you can not include rates in your media kit and instead send them separately when requestedthat way you can adapt your prices for different companies. The asset to an influencer is their relationships and the level of engagement they possess with their audiences, making it absolutely valuable for product and service positioning for diverse companies.. An influencer is basically a person whos grown a broad audience in a particular niche. To sum up, the most important thing is to make sure that your influencer media kit looks professional. We suggest thinking of social promotion, sponsored posts, product reviews, a brand ambassador program, and guest blogging. How do you tell if gold is real? Include as many numbers as possible when youre exhibiting case studies, including how long campaigns lasted, how the stats for the brand you partnered with changed, and any concrete data you can give for the actual number of people you sent their way. This cookie is set by GDPR Cookie Consent plugin. For example, the following influencer media kit is only two pages long. influencer If youre an influencer, you should have one of these handy documents on hand at all times. So, if someone wants to hire you for something specific, they can see what kind of experience you have in that field and fall back on it if needed. It makes it easy for other bloggers or companies to contact you directly with questions or requests for collaborations or sponsorships without having to sift through each piece of content individually online or through email threads where things get lost easily over time. To get started you need to open Canva and search for media kit in the search box. Since this is your visual resume, you must include visual examples of your work. No need for coding skills, no maintenance, and no hosting. In the end, save your media kit as a PDF or other preferable format and embed it on your website or share it directly with brands from Canva via email or your social media accounts. Icons will help identify the channel quickly. So, whatever style fits your personal brand, try not to overcomplicate things. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. However, all brands are different and some prefer to see the prices before they contact you for further discussions. An extensive pool of templates will show from the search results. As much as we believe that quality beats quantity when it comes to social media, the stats still matter. Also, list all your relevant social media accounts. Just like having an email with your own domain name or ordering an appetizer for the table, media kits make you look like a boss: they show youre prepared, experienced and eager to collaborate. Take notes of all your stats and case study numbers, no matter how big or small or successful or not successful. It also helps you stay organized and focused on what works best for you. Also, include some monthly statistics (views per month and subscribers growth per month). You can get inspired by the following 5 great different examples of influencer media kits that prove there are a variety of media kit options that will work great. Dont waste brands time by starting just with your photo and name. Feedlink The complete link in bio page builder. On the other hand, if you send them a media kit that looks really good, you already have the advantage of getting the collaboration.

And our YouTube channel on startups recently surpassed 100K followers, making its way to its silver award.. We also use third-party cookies that help us analyze and understand how you use this website. Brands will want to see themselves identified here, so make sure youre explicit about potential matches according to niches and the sections of an industry you handle best., We create a slide specifically for your site traffic. Share some overall numbers, monthly statistics, and how frequently you post.

Its not time yet for those particular ones, though its proper to get down to other numbers now. Answers to all your questions about Hootsuite. Whether or not you should include your rate card in your brand kit is controversial in the influencer and content creator community. 10 Examples Of Instagram Link In Bio Pages, 20 Instagram Post Ideas For Micro-Influencers by Category. The same goes for the diverse brands you wish to attract.

Additionally to the picture, you can add text and explain more about your previous travel journey. Luckily, to create an Influencer Media Kit, you dont need special design skills because everybody can do it using Canva. And knowing how to spot a great media kit is one of the best ways to form meaningful partnerships as a business. This one should go without saying when creating your media kit, include contact details to make sure brands know exactly how to get in touch with you! Feel free to experiment with colors, fonts, backgrounds, etc. However, its good to be more than 3 pages long and with as many insights as you can. However, if your media kit is 3 pages long, having one whole only with a picture of you will not be the best decision to make. Also, be sure to share it on social media as well. Instead, together with the picture of you and your name, briefly explain what you do and who you are.

Weve also included a free template that can easily be modified and edited to suit your needs. And well do so by clarifying some basics around the topic and defining very clearly what goes in an influencer media kit. If youre reaching out to lots of businesses about potential brand deals, or having lots of brands reach out to you, youll want a media kit at the ready. A positive aspect of being upfront about pricing is that it shows brands that you expect to be paid for your work (free products are cool, but cash is better). Claim your value and define starting prices for how much your collaborations would cost per unit or bundle. Still, if a brand is interested in collaborating with you, they can reach you on the email at the bottom of the media kit. 2022 Hootsuite Inc. All Rights Reserved. If you are a blogger, for example, you can show some of your articles so decision-makers can see what topics you blog about. Since the media kit is 12 pages long, its not bad that it starts with a page with a picture of the influencer and name since it looks like the cover page of the portfolio. With a map showing where have you already traveled influencers can show that they have experience in creating content that is helpful and enticing for travelers. Focus on those that bring your audience to follow you. It does not store any personal data. It shows that you are a professional and gives brands insight into your personal brand. This is arguably the most important part of your kitit should come first, as it will shape the viewers first impression of you as an influencer. It should include all the basic details, as well as any information that could be relevant for a particular publication or blogger. Thus, a well-designed media kit is an effective tool for attracting new clients and growing your business. This is the part where you shamelessly brag. That way, brands can calculate their ROI (Return on investment) when they collaborate with you. Stay in the know with all the latest social media trends. Tips and tricks from the worlds most widely-read social media marketing blog. Nonetheless, creating an influencer media kit that will earn you many collaborations can be overwhelming. We use cookies on our website to give you the most relevant experience and offer live chat support. Well just leave this 60-day free trial here for someone else then. Put your art hat on and plan what kind of vibe youre looking for warm or cool, maximalist or minimalist? Yet, an influencer media kit is one of the most important tools for all of them. Make sure that every piece of content included in your kit is up-to-date and on its A-game. Furthermore, you can use the media kit for each campaign you work on and adapt it accordingly to create a new one for each project. Bonus: Download a free, fully customizable influencer media kit templateto help you introduce your accounts to brands, land sponsorship deals, and make more money on social media. template kit rate blogger psd photoshop instagram instant sheet Grow your online presence with Hootsuite. In this particular media kit, its great that the influencer briefly explains all kinds of services. Another important thing is to be selective about what goes in your influencer media kit and not overload with too many unnecessary details. This way you clearly say that if any paid advertising is needed, it will be paid by the brand, not by the influencer. Here are some things to consider. For some, it will be 2 simple pages influencer media kit, yet someone will have more than 10 pages long media kit. Social media influencers, on the other hand, specifically use social media channels as the primary source for their communications and engagement., Because of the description of an influencer above, the value to an influencer comes from how much they can help brands achieve marketing goals. And the best influencers can choose from the variety of pre-built templates and go live in just a few seconds. Express those goals that set your path for where youre also going, or aiming to get. Micro-Influencer Media Kit Template for Canva.com by Ms.B Lifestyle.As a social media influencer or creative entrepreneur, it's important to have a professional media kit highlighting your brand and what you can offer. Their interest in working with you is because they want to target your audience and convert them into their customers. The same statistics are needed for any other platform you use. Think about it: if your kit shows the value you can bring, you have more bargaining power when it comes to negotiating fees. The Bio Section is the first thing brands will see from your Influencer Media Kit. influencer

Or contact us for any needs you might have. However you decide to put this together, give this lots of thought and research your competitive landscape if you can. Our team has created this free, fully customizable media kit template to make getting started easier: Now that weve covered all the basic elements of a media kit, here are a few examples of well-designed, effective media kits. To add elements to your design, you can simply use the drag-and-drop tool. This cookie is set by GDPR Cookie Consent plugin. This can help drive some business in the early stages of your campaign, as it will help people see what youre working with. In the end, show what types of collaborations you offer and include the price for each one of your offers. Try these proven Instagram influencer pricing formulas to get started. How many followers do you have in the most relevant social media channels?, We can think of Instagram, Facebook, YouTube, and Twitter, to name a few of the basic ones.